Why Go Natural?

“Healthy skin is a reflection of overall wellness.”

The truth is that what you put on your skin makes a big difference.Our skin, the largest organ in our body, acts like a sponge and absorbs a myriad of toxic chemicals from personal care products. Most soaps, body washes and shampoos available in the market are not only harsh to the skin but also contain ingredients like Cocamidopropyl Betaine, sodium laureth sulphate, parabens, synthetic fragrances etc – which are associated with organ system toxicity, endocrine disruption, skin irritation and allergies. These harmful chemicals not only contaminate our bodies but also pollute our aquatic ecosystem. Research shows that the average woman applies as many as 515 chemicals daily through these products; moisturizer can contain over 30 different chemicals and perfume up to 400. This has a detrimental effect on the health in the long run and leads to leaching of chemicals into the ecosystem. To see what we mean, go and ahead and inspect the ingredients of any mainstream skincare products and even those so called “Ayurvedic, natural products” you use! You’ll be surprised at the number of chemicals you’ll find.

Moreover, synthetic compound need to be tested for their safety and efficacy, and the most common means of testing is on animals which causes suffering and death of thousands of animals every year.

Would you really like to put those ingredients on your skin? Is it worth taking the risk?

We think “NO” and we are sure you agree with us!

We often get ‘green-washed’ by terms like “organic” and “all-natural”. As they don’t have a regulated definition, companies often use these labels indiscriminately to induce you to buy. However, many of these so-called “natural” products contain synthetic fragrances, the compounds in which remain undisclosed and are unregulated. Research shows that such compounds harm your hormonal and respiratory system. So be cautious of products without a complete ingredient list or that merely mention ‘key ingredients’.

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